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West vs East: Low-context vs high-context cultures.

Edward T. Hall presented in his 1976 book Beyond Culture, the terms high-context culture and low-context culture. The key difference between the two is the tendency to use high-context or high-conceptual messages with fewer words, among in-groups who shares similar experiences and backgrounds compared to the low-context societies.     A simple example would be …

John | INSIGHTS
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Startup SendBird Story┃Why we have built SendBird

[Startup SendBird Story] Many developers yearn to increase user engagement while optimizing the user experience on their mobile apps. A key trend emerged as a means to achieving these goals: implementing real-time messaging in their apps. However, what users expect from real-time communication are getting more complex and sophisticated as mobile messengers are already deeply …

Mark | CULTURE
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