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2018 will propel direct-to-consumer sports streaming into a global standard

2018 will launch live sports streaming solutions into a global broadcasting standard. But it begs the question: if DTC sports streaming becomes the standard, how will each broadcaster differentiate ...
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27 insights about Chatbots from Customer Contact Week's Special Report

Customer Contact Week (CCW) recently released a special report on Chatbots. It details how businesses could implement chatbots in ways that are good for both business and customers, both automation ...
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Engagement strategies for direct-to-consumer streaming services and live sports

By directing resources to direct-to-consumer streaming services, sports media launches a parallel growth strategy to its extremely lucrative TV business. It's a bid to personalize and optimize the ...
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Top Retail Trends from Retail West 2017

“The Other Big ‘A’ in E-Commerce.” That was the keynote to Retail West. And it hints at the latest concern in the Retail sector. That “A” is not Amazon. It’s Alibaba. But we know it may as well be ...
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How sports streaming solutions can balance TV, OTT, and Mobile

The sports media industry is caught in a complicated and metastable balancing act. On one hand, they’re losing pay-TV subscriptions to OTT, even though pay-TV continues to be extremely lucrative. On ...
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Disney, ESPN, BAMTech: Weathervanes for sports media

Disney, the owner of ESPN, recently increased its stake in BAMTech to 75%. This article demonstrates why it might be wise for sports media companies to benchmark Disney and invest more in their ...
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3 key insights about conversational products, API World 2017

SendBird attended API World 2017 last week, and this article summarizes some of the key insights we learned in preparation for the conference. Here are 3 of the most important factors to consider ...
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The future of messaging: neutrality and the universal messaging system

The history of technological attention brokerage is the history of the struggle between Facebook, Google, and everyone else. This article wants to imagine something different in the messaging space. ...
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Why sports media lost Millennials 25 years ago and how it can find them again

When exactly did the media lose Millennial interest? The NFL is ramping up again. The Hall of Fame Game and the first week of pre-season games are behind us. And the start of the regular season is ...
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How chat API boosts customer retention in mobile apps

Ever since the precipitous rise and fall of “app installs,” or acquisition, as the main metric for mobile companies, product owners and marketers have focused their efforts on customer retention. ...
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